http://desmogblog.com/
On the other hand below is an article on the clothing line Diesel and their "Global Warming Ready" ads. The article is very complacent and simple; praising the social consciousnesses clothing line. To me though this clothing line and advertisements optimizes the personal annoyance of the environmental issues. I have no problem trying to save the planet, I just wish education reform, racism, or living wage were given the same "cool sex appeal." Someone mentioned in class how the climate issues is so relevant because it affects everyone, but that can be applied to every topic we have studied in class. It is hard to put all my efforts behind a cause that already has so much advertisements and consumerism connections. I wish Diesel would do an ad campaign for living wage, but that might not sell quite as well. Supporting the inclining that many products/improvements are connected deeply to business and profits.
http://theinspirationroom.com/daily/2007/diesel-global-warming-ready/


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